Category Archives: Design
No, not “Apple” as in the computer company, but rather “apples” as in ‘one a day keeps the doctor away.’ I recently saw this quote… “If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas.” – George Bernard Shaw I got … Continue reading
I want to address the idea of mood boards and concepts. For those who do not know what a mood board is, it is basically a visual conception of a feeling or mood. Consumers are driven by two factors: need and want. If you are lucky enough to be in a field that consumers need your product, then half the battle is won (yes, I know it isn’t that easy, but we are speaking in broad terms here). If you … Continue reading