Daily Archives: March 18, 2011

I want to address the idea of mood boards and concepts. For those who do not know what a mood board is, it is basically a visual conception of a feeling or mood. Consumers are driven by two factors: need and want. If you are lucky enough to be in a field that consumers need your product, then half the battle is won (yes, I know it isn’t that easy, but we are speaking in broad terms here). If you … Continue reading →